Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

In our preliminary exercise we had to include the 180 rule, match on action, dialogue between two people and shot reserve shot. As group i don't think we found these too difficult apart from the 180 rule, where me and Ellie had to be on the right sight of the table in each shot. Now producing a film, we had many more props, objects, nosies and problems in the way however we didn't have any dialogue to deal with as we were concentrating more on emotion.
With continuity, it was harder in real life out about in the city to match each clip. The lighting became very difficult and when we first filmed we got a blue tint and then some days it would be very bright and others grey. Using the white balance and inside and outside on the cameras helped though. Also i had to keep the same costume and make-up throughout the whole film to

ensure continuity.

.

Even making sure the light was on and off at the right points.
When we did our first exercise we weren't really aware and concentrating on the background sound as we were listening to the dialogue. When we came to filming we learnt that some scene, such as the office one the there was no noise and there needed to be, so we made some.
Also using the tri-pod became something that we always did, as it gave us a smooth and steadying look which looked professional. In the first exercise we didn't use a tri-pod as it didn't seem important.
When we produced our final product, we looked closer at attention to detail as we wanted everything to look right. In some cases we had to re-shoot parts that we werent happy with and learn from our previous mistakes.
The biggest challenge for us as a group was the raindrop, we learnt alot about how visually it was harder to protray a character then simply using dialogue. The messages where more hidden within the film then more obvious, they were subtext.

What have you learnt about technologies form the process of constructing your media product?

From the process of constructing this film intro i have learnt a lot as i haven't really used an editing programme or a decent camera before. For the preliminary exercise we had to master a few basics which i didn't know existed for example the 180 rule, match on action and big close ups. As an exercise we didn't didn't find these elements to film hard however i learnt the terminology for them.

For our filming we used the camera outside of the classroom and found that lighting became an issue. The weather changed and the white balance on the camera left us with a blue tint on our filming. The lighting from inside Andys flat did not match the light from other areas, for example in the office and outside. Therefore we wanted to add a black and white effect on the intro, however we couldn't as the programme on this Apple Mac wouldn't let us. Also with the camera we came across a problem, we out to film on the one occasion and the camera went out to film on one occasion and the camera died withing a very short period of time. This was annoying and i think out max filming time was 45 mins. With the camera we had to use the tripod this piece of equipment made a big difference to our filming and the quality of it. With the tripod the camerawork was more stable, when Andy did a hand-held effect, we could see the difference in quality. Therefore we used the tripod almost all the time. Throughout the filming we did change cameras and the zoom on the camera we used wasn't very smooth and we found it hard to control.

I also learnt how to use the digital programme on the Apple Mac called IMovie. This editing programme is easy and quick to use, we didn't have to wait long for our clips to load. We used different transitions throughout the intro, dissolves, overlaps and fades in and out. We wanted to put a dissolve at the beginning but we couldn't as our clips were too short. We also played with the speed and slowed down the raindrop once it was on the editing programme. We also applied the effect of fake rain, this looked very real as the grey lighting matched the effect well. The titles we found could not be moved up or down the screen which we found a disadvantage.

How did you attract/address your audience?

We attracted our audience by using interesting and different music, which can be heard on our storyboard. The music we had to design ourselves as we could not copy write any of our music, we wanted music that would compliment our film and play at the same pace as how the film played. It is calm, emotional and slow which is kind of how the film started, we also wanted to music to change and to become faster as we thought the pace would pick up after the introduction.

We also looked at classification and what age limit we might put on the film. We didn't want an 18, because that would cut out most of our target audience and our film doesn't contain bad language or violence as its a rom com. We also didn't want to place it in a younger age range, such as a 12, as this wouldn't attract our target audience and many people would think it is too old for a 12. So classifying our product at a 15 will attract the audience that we wanted. Its a teenage range which is our target audience, as its emotional, stars familiar characters and many people will be able to relate to it.

By choosing a young female character who has love troubles, people can relate to this and will find it interesting to watch. Females will come and watch this film with other girlfriends or family but they will possible bring their boyfriends. The males may be interested as this they may find comical and may just have come to watch the main character.

Who would be the audience for your media product?

The audience for our film introduction would be from the ages 17 to 16 mostly a female audience. The lead character is a young woman aged 22-23 who is a business woman that works in a office in the centre of London. The nationality of the actress is British, therefore we are mostly appealing to a British audience. However our film is high production therefore will be realised in America, but may not appeal to an American audience so much because the film does not star American actors.

The main character is single however she is looking for love and she finds it easier than she thought she would. I think single people and people in a relationship would watch Moving On?, as it covers all aspects of emotion. Loneliness, the build up to a relationship and the start of hopefully a long term relationship. Also there are many emotions that are expressed throughout the film, sadness, loneliness, eagerness, confusion, happiness and love. Their mix of emotions would probably attract or help a girl relate to past experience or current emotions.

Also the lifestyle of this young women which is modern, chic, fun and fairly upper class would appeal to others who wish they had this lifestyle. Her life, which is not filmed in the intro is sociable as she does go out to bars and clubs in and around London. People who she socialises with in the film would watch this film, the target audience feature in the introduction.

The type of people or young women that would watch this film would be middle to upper class. Who would be interested in a range of music, RnB, Indie, Pop and retro style music. This audience may follow fashion closely or may make up their own style, with vintage and urban clothes. Other types of films that are similar to Moving On? and attract a similar audience would be Love Actually, The Break-Up, Mr and Mrs Smith, Failure to Launch, Notting Hill, Bridget Jones Diary and 50 First Dates. These films are high production, they are romantic comedies, they are sometimes funny but have a love story within them somewhere. The audiences for these films are appealing to a large are range however mostly women.

What kind of media institution might distribute your media product and why?

As we are producing a high production film then this film links to Working Title, and how Working Title distributes their films, such as Bridget Jones and The Break-Up.
Social networks such as Facebook, YouTube and My Space are prime locations to promote our film intro as this is where our target audience spending time. Facebook groups can be made, reviews written and clips of the film promoted on the Internet. This is a very popular media and is commonly viewed by young people, our target audience.

Also big promotion events and premieres to and attract many people by bringing the stars of the film to the opening. Usually there is wide media coverage and interviews are given and photos are taken all to promote the film. This is sometimes on the news and TV shows, many stars are looked at in their acting and in their dress and are recognised when they have acted in before.

Also promoting the film on the TV and in cinemas before other films start. Possibly when other films are advertised, not rom coms, maybe horror or si-fi films are shown so it really shows a contrast. Also actually in the cinema on the floor before you enter the cinema posters and clips of the film can be shown to attract people. Also merchandise such as, the DVD and music sound track can be realised after the film have hit the cinema, to show others who have not yet seen the film, it may attract them. With this genre of film, it is hard to produce any toys, mugs or t-shirts are usually on children's films produce this, these films get more coverage and tend to been known more internationally.

How does your media product represent particular social groups?

The main character of this film represents the main social group that we are targeting. She is representing young women with a young lifestyle, living in a busy city where she has a fast life to keep up with the fast pace of the city.
The people within the film intro are the audience in which we are targeting, later on in the film, as not seen in the intro, when she goes out to bars and clubs the people around her are the audience that would watch this media product. The people on the street that walk to and from work everyday are also our audience as they may be able to relate to work problems in which our main character has.
The ways in which female and male characters are portrayed are very different as their situations change this shows how powerful and non-powerful they are in the film intro. The boss, who we don't see is over powering the main character, as she fills low and under pressure from her male boss. Showing she feels this way not only in her work but this also effect her life. We are not told her boss is male, however this is the feel the audience get, and he is somewhat a stereotypical boss. Not understanding what she feels and only wants whats best for his business and how he feels, being rather selfish.
Also the windowcleaner who is featured at the very beginning of the film could possibly be a romantic interest

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Forest Gump, with the falling feather, was an idea in which we based our raindrop on. These high production film were a challenge to work towards as we kept trying to get the falling raindrop to look as real as possible, this was our real challenge.
Our film intro Moving On is a romantic comedy and is very similar to films such to the Break-Up and Bridget Jones, this films were produced my Working Title and are American films that are targeted to a English audience. The female character is very similar to our film however there is possibly more emotion within our film and less comedy. Our film has alot more emotion and deep meaning than other rom coms, and it doesn't have as much comedy in is, but comedy may come in the film later on.
The form and how the events in the film intro are very typical of a rom com, this film targets a young British audience. The film intro is portrayed as a young women not happy in her life and job looking for love, this is a convention that is real and therefore can relate to real life people. The character is some what a stereotype of the romantic comedy, she is young, full of emotion and free similar to the lead characters in Bridget Jones and The Break-Up.

We are challenging our audience as there isn't many laughs and it is rather emotional within the intro and this may not be expected by the audience, however this will come later. On the other hand we have also stuck to the close genre rom com and haven't twisted that genre or mixed it, making it rather straight forward.