What kind of media institution might distribute your media product and why?

As we are producing a high production film then this film links to Working Title, and how Working Title distributes their films, such as Bridget Jones and The Break-Up.
Social networks such as Facebook, YouTube and My Space are prime locations to promote our film intro as this is where our target audience spending time. Facebook groups can be made, reviews written and clips of the film promoted on the Internet. This is a very popular media and is commonly viewed by young people, our target audience.

Also big promotion events and premieres to and attract many people by bringing the stars of the film to the opening. Usually there is wide media coverage and interviews are given and photos are taken all to promote the film. This is sometimes on the news and TV shows, many stars are looked at in their acting and in their dress and are recognised when they have acted in before.

Also promoting the film on the TV and in cinemas before other films start. Possibly when other films are advertised, not rom coms, maybe horror or si-fi films are shown so it really shows a contrast. Also actually in the cinema on the floor before you enter the cinema posters and clips of the film can be shown to attract people. Also merchandise such as, the DVD and music sound track can be realised after the film have hit the cinema, to show others who have not yet seen the film, it may attract them. With this genre of film, it is hard to produce any toys, mugs or t-shirts are usually on children's films produce this, these films get more coverage and tend to been known more internationally.